Human: Ethics and Corporate Governance Essay

Business morals at Chancellor College has as its fundamental target offering suitable hypothetical and down to earth arrangement in morals as applied to the setting of corporate administration. This goal is inspired by our enthusiasm at setting up our understudies for the different difficulties they will experience in their different organizations which they will attempt. We accept as a college that their accomplishment in business is mostly dependant on their insight and reasonable availability in defying moral issues which will be a vital part of their regular involvement with work place. Desires It is normal that toward the finish of our course, understudies will be equipped for exhibiting their comprehension of the accompanying: the essential thoughts with regards to morals; corporate Governance when all is said in done; and the use of moral experiences in corporate administration. The college expects further that the understudies will build up the individual capacity to know how they can apply the different bits of knowledge learned in their own exercises after their graduation. Recommended Texts1 1. Shaw, WH (2005): Business Ethics Thomson Wadsworth, Bangalore. India 2. Crane An and Matten D (2004): Business Ethics. Oxford University Press. New York. USA 3. Velasquez MG (2004): Business Ethics (Concepts and Cases). fifth Edition. Prentice Hall. New Delhi. India. Different writings will be given along with the remainder of the module. 1 NB: This is adapted by what we have in the library. 3 Business Ethics: Revision 0. General Introduction Welcome back to my talks on Business Ethics after an extended vacation of the supposed Academic Freedom. I am mindful of the way that the vast majority of you have gone in reverse mentally, yet we will attempt to get up to speed. I will trade by making you mindful of the significance of our talks or this field of study. Expanding ebb and flow research with regards to business contemplates has demonstrated an extraordinary enthusiasm for understanding and growing further the issue of corporate administration, for example, O’Donavan’s ‘A Board of Corporative Governance’, Aras G and Crowther D. chip away at Culture and Corporate Governance [2008]; Coley J. ‘What is Corporate Governance’ [2005]; Monks R. A. G and Monow Nell’s work ‘Corporate Governance’ [2008]; and numerous others. This enormous enthusiasm for corporate administration recommends the centrality of getting organizations and the occupant components in doing any business. Undoubtedly for our business to succeed requires an exhaustive information on the different instruments in this specific situation. Mindful of the centrality of corporate administration, this course along these lines recommends examining a part of this subject is, the comprehension of morals inside this specific circumstance. This examination falls under the general investigation of morals with regards to business contemplates, regularly known as business morals. The course has five sections as demonstrated in the course plot above. The initial segment manages a hypothetical introduction of morals. This is aimed at acquainting the understudy with the moral hypotheses and standards which are then reflected with regards to corporate administration. The subsequent part builds up a hypothetical comprehension of what business is, through the investigation of the general parts of ‘corporate governance’. This is expected at going about as a foundation where experiences from morals are talked about. The third part talks about morals inside the organizations. It concentrates more on how organizations use morals in their frameworks as a principal segment.

Traficant essays

Traficant articles Prior to taking statewide office, recently chose authorities, judges, designated commission individuals and office executives, and extraordinary law authorization officials are required to make a vow of office from any individual in the state approved to control vows. Officeholders each seriously pledge to help, comply, and guard the Constitution of the United States to release the obligations of the workplace with constancy. Notwithstanding the sacred necessities refered to above, state authorities must comply with government rule to make and document the necessary vow of office (U.S. Code, Title 4, areas 101-102). Different state rules likewise require explicit state officials to make and record the vow of office: i.e., unique law authorization officials; organization executives; and individuals from sheets, gatherings, boards, commissions, and so forth. These rules and approaches likewise require numerous different authorities to make the sacred vow of office before starting their obligations (Oaths of Office). At the point when James A. Traficant spoke to himself in his excusal from the House he unmistakably expressed his guiltlessness. In the national news there was the $150,000 animal dwellingplace expansion they blamed me for, you additionally heard on the news, which was the main national report that I was engaged with was a homicide conspire by contract, however there is no physical proof to excuse me (Your Congress). James Traficant' didn't committ extortion and take cash. While different legislators utilized strategies crusade donations,speaking expenses, book propels and other shrouded ways, he adhered to his customary techniques (free trafficant). He needed to make a vow like I expressed previously. A man who maintains an administration position must speak to that position with genuineness and character. He didn't do anything incorrectly, others get in a tough situation and never got, though he has one little issue and the House excuses him, its not reasonable ( Free Traficant). ... <!

Phobia Symptoms, Types, and Treatment

Phobia Symptoms, Types, and Treatment Phobias Print Phobia Symptoms, Types, and Treatment By Kendra Cherry facebook twitter Kendra Cherry, MS, is an author, educational consultant, and speaker focused on helping students learn about psychology. Learn about our editorial policy Kendra Cherry Medically reviewed by Medically reviewed by Daniel B. Block, MD on November 25, 2019 twitter linkedin Daniel B. Block, MD, is an award-winning, board-certified psychiatrist who operates a private practice in Pennsylvania. Learn about our Medical Review Board Daniel B. Block, MD Updated on February 03, 2020 Megan Maloy/Photodisc/Getty Images More in Phobias Causes Symptoms and Diagnosis Treatment Types In This Article Table of Contents Expand Symptoms Types Prevalence Treatments View All Back To Top According to the American Psychiatric Association, a phobia is an irrational and excessive fear of an object or situation. In most cases, the phobia involves a sense of endangerment or a fear of harm.?? For example, those with agoraphobia fear being trapped in an inescapable place or situation. Symptoms Phobic symptoms can occur through exposure to the feared object or situation, or sometimes merely through thinking about the feared object. Typical symptoms associated with phobias include: Dizziness, trembling, and increased heart rateBreathlessnessNauseaA sense of unrealityFear of dyingPreoccupation with the feared object In some cases, these symptoms may  escalate into a full-scale anxiety attack.?? In response to these symptoms, some individuals may develop social anxiety disorder (SAD)â€"previously known as social phobiaâ€"and begin to isolate themselves, leading to severe difficulties  with functioning in daily life and with maintaining relationships. In other cases, such as with hypochondriasis, a person may seek out medical care due to a constant concern with imagined illnesses or imminent death. Types The American Psychiatric Association defines phobias as anxiety disorders and categorizes them into three different types: Social phobias involve a fear of social situations. Such phobias include an extreme and pervasive fear of social situations. In some cases, this fear may center on a very particular type of social situation such as public speaking. In other instances, people may fear to perform any task in front of other people for fear that they will be somehow publicly embarrassed.Agoraphobia involves a fear of being trapped in an inescapable place or situation. As a result, the phobic individual may begin to avoid such situations. In some cases, this fear can become so pervasive and overwhelming that the individual even fears to leave their home.?Specific phobias involve the fear of a particular object (such as snakes or butterflies  and moths). Such phobias typically fall into one of four different categories: situational, animals, medical, or environmental. A few examples of common fear objects include spiders, dogs, needles, natural disasters, heights, and flying. More examples of the four major types of specific phobias?? include: The natural environment: Fear of lightning, water, storms, hurricanes, tornadoes,  or  mudslides.Animal: Fear of snakes, rodents,  cats, or  birds.Medical: Fear of seeing blood or visiting a doctor.Situational: Fear of bridges, leaving  home, or driving. Prevalence According to the National Institute of Mental Health, social anxiety disorder affects about 7 percent of adult Americans in a given year and specific phobias affect approximately 9 percent. In general,  women are affected more than men.?? According to the  Diagnostic and Statistical Manual  of Mental Disorders, only about 10% of reported phobia cases become life-long phobias. Treatments There are a number of treatment approaches for phobias, and the effectiveness of each approach depends on the person and their type of phobia.   In exposure treatments,??? the person is strategically exposed to their feared object in order to help them overcome their fear. One type of exposure treatment is flooding, in which the patient is confronted by the feared object for an extended length of time without the opportunity to escape. The goal of this method is to help the individual face their fear and realize that the feared object will not harm them. Another method often used in phobia treatment is counter-conditioning. In this method, the person  is taught a new response to the feared object. Rather than panic in the face of the feared object or situation, the person learns relaxation techniques to replace anxiety and fear. This new behavior is incompatible with the previous panic response, so the phobic response gradually diminishes. Counter-conditioning is often used with people who are unable to handle exposure treatments and has been effective for treating children and adolescents.??? Finally, for both adults and children with social phobia, medication like a low dose of a benzodiazepine  or potentially an antidepressant (like a selective serotonin reuptake inhibitor, or SSRI) in combination with cognitive-behavioral therapy can prove helpful.?? Find Support With the 9 Best Online Therapy Programs A Word From Verywell If you think you may have a phobia, please seek out treatment from a licensed therapist, psychologist, or psychiatrist. You deserve to develop control of this fear, and you can with proper therapy.   Misconceptions and Facts About Phobias

Reconstruction and Industrialization - 1446 Words

Assignment 1: â€Å"America’s Post-Civil War Growing Pains† Reconstruction and Industrialization 1865-1900 Four years after the first shots were fired at Fort Sumter the Civil War ended with the Union’s Victory over the Confederacy. Though the war was over, there were still many problems that needed to be resolved in order to reunite the states as a nation. The time period in which steps were taken to rebuild the nation is known as reconstruction. Reconstruction lasted from 1865 until 1877. The influence of reconstruction can be seen in the society and also in politics during that time period. Following Reconstruction the nation had to rebuild its economy; industrialization brought in more factories and industries which helped to†¦show more content†¦292). The expansion of railroads was also a great advancement made during the industrial revolution. Railroads were built throughout the country and allowed for good to be transported more easily, cheaper, and more reliable (Schultz 2012, p. 293). With industrialization came more jobs, and because majority of industriali zation occurred in big cities this encouraged farmers to leave the fields and moved to cities to work in factories (Schultz 2012, p. 293). With the constant growth of businesses and manufacturers in the north, the population of northern cities grew. In a forty year time span the population on New York City grew by 1.2 million people (Schultz 2012, p. 302). This growth was called urbanization. Since the cities were growing at such a rapid pace building developers cut codes and built make shift buildings called tenements for people to reside (Schultz 2012, p.302). Tenements were low income apartment buildings. These apartments were small and cramped and sometimes referred to as railroad flats because their layout was similar to that of the box railroad cars (Apartment House, Encyclopedia Britannica). With the high demand of materials and jobs factories were being built in the same manner as the tenements. These buildings did not follow building codes and resulted in many fires (Schult z 2012, p. 303). Perhaps one of the most devastating fires was that of the Triangle ShirtwaistShow MoreRelatedEssay on Reconstruction and Industrialization1259 Words   |  6 PagesReconstruction and Industrialization After the Civil War, the nation witnessed two major social-economic movements: Reconstruction and Industrialization, which changed the country completely and made it one of the greatest industrialized countries in the world. However, it changed not only the country, but also, the society, its way of life and traditions. The effort to rebuild the southern states and restore the Union was known as Reconstruction, a period that lasted from 1865 to 1877.Read MoreReconstruction through Industrialization in the United States: 1865-19001082 Words   |  4 PagesReconstruction through Industrialization in the United States: 1865-1900 The Reconstruction Period Had Abraham Lincoln lived, the Reconstruction period no doubt would have been far different. The first way that Reconstruction would have been different would have been as a result of Lincolns famous sense of empathy. He no doubt would have exhibited a greater sense of empathy to the Southern states and would have sympathized more greatly with their rebuilding process, in all likelihood, attemptingRead MoreTurning Points in History 1900s1080 Words   |  5 Pagesthe White House. Because of Lincoln it is the duty of the President preserve, protect and defend the Constitution. (American President. , n.d.) Due to the assassination of President Lincoln the Radical Republicans forced their own plans for Reconstruction through Congress. If he had not been assassinated the Radical Republicans would of forced Lincoln out of office if he refused to go along with their plans. If President Lincoln had not been assassinated the Radical Republicans would have had aRead MoreThe End Of The 20th Century1544 Words   |  7 PagesAmerica has been shaped and how American’s think. In fact, industrialization and urbanization, equal rights for all citizens, and two world wars played a major role in the shape of America to our understanding. Although, there are numerous events that have shaped the country since the end of slavery throughout the United States, there are several that are viewed as signs of great change, such as the Reconstruction Era, the Industrialization Era, World War I and World War II, the Great Depression EraRead MoreAmericas Post-Civil War Growing Pains1122 Words   |  5 Pages| America’s Post-Civil War Growing Pains | Assignment 1 | Michelle Lepri | Professor Lisa Hawkins | 7/20/2012 | There were two major turning points during this period were the Reconstruction and Industrialization. The civil wars ended in 1865 and with the end of the civil war bought Reconstruction to the south from 1865 to 1877. The physical rebuilding of the southern region began quickly and progressed rapidly, but reconstructing southern society was much more difficult process, especiallyRead MoreThe History of America1061 Words   |  4 Pagesï » ¿ American History 1865-1900 Introduction Two major historical turning points during the post-Civil War period (1865-1900) were the dramatic rise of industrial America (industrialization) and the development of the American West. This paper reviews and critiques those developments Two major turning points: the rapid growth of American industry settlement of the West. The Library of Congress (LOC) reports that the U.S. emerged after the Civil War as an industrial giant; the industries thatRead MoreGlobalization : The First Phase Of Economic Globalization964 Words   |  4 Pagesin the developing world: the first phase occurred during 1800-1914. It focused on the flow of capital from the West. The second phase in a broader scheme was focused around import substitution industrialization. Where developing countries restricted the imports in order to increase domestic industrialization. This period lasted from 1930 to 1980. The third phase includes a broader reintegration. This started during 1980s and continues to this day. This period has focused on a vast economic liberalizationRead MoreThe End Of The Civil War792 Words   |  4 Pageswithdraw the troops from the South in return for the disputed electoral votes, Reconstruction was virtually over and Jim Crow laws started appear. The attempt to transition blacks into the Southern society had failed since the former elite directly opposed the laws created by the government. During the Jim Crow period of American race relations blacks lost many of their civil liberties they gained during Reconstruction. Segregation, discrimination, violence, and white supremacy were all every dayRead MoreEssay on The Triumphant Reconstruction508 Words   |  3 Pages nbsp;nbsp;nbsp;nbsp;nbsp;Of the many trials and tribulations that occurred during reconstruction we are faced with determining whether it was a success or a failure. Many good things and bad things happened as a result of reconstruction. . Although some setbacks and tragedies did happen as with any project of this size would. The entire effort overall was successful. Although it did not accomplished what it was set in place to do. The act changed the course of history for the betterRead MoreThe Ultimate Causes Of The American Civil War941 Words   |  4 Pagesdivision, secession, and civil war â€Å"(Stokesbury 3) the South felt threatened when it came to slavery. There were also economic differences between both regions. The Southern states were agrarian states, which depended on agriculture rather than industrialization. â€Å"Slavery was essential to the South’s agrarian economic system, dedicated to producing raw materials for manufacture by others.† (Axelrod 15) After the Cotton Gin was invented, it increased the need for slaves and made cotton the chief crop

Essay on Why Is Religion Important - 1417 Words

In this essay we will discuss the importance of religion in society. We will attempt to explain why societies have religions and what functions their belief system has for them. We will also ask if these functions are now out-dated and if religions have any meaningful function in todays world or are they just stained glass windows into a bygone era? Religion can be defined by two main groupings. The inclusive definition covers all topics and subjects of a persons life including, not only, their belief in a deity but also their belief and belongingness to music, sport and any other interests the person may hold. The exclusive definition refers to just their belief system regarding a supra-human (Browne 2005, p. 311). It is mainly†¦show more content†¦The church was able to explain why such devastation had happened and gave the social masses an explanation to something they could not fathom. The church used this opportunity to gain the respect and belief of the Irish public (L arkin 1984). Religious identity can come in two forms, one from a nation of people all believing in the same values and another from the personal view of each individual or family within that nation. In a family or local community sense, it ties the smaller community together against its neighbouring ethnicities. It provides a feeling of togetherness and strength for the society. It is the basis for ethnic honour: the excellence of ones own customs and the inferiority of alien ones (Weber, cited in Bruce 1996, p. 96). Religious identity brings great pride and hope to the citizens of any particular society and lends itself towards social cohesion (Browne 2005). In a national sense, religious belief and identity can separate whole nations from one another, like in the case of Ireland and England, one of the defining differences is our belief in a different branch of Christianity. This can have disastrous effects on the world as a whole. Religion can be held accountable for the majorit y of warfare and bloodshed in the world today as nations attack each over their differing beliefs and ideals. Many nations will use religion and beliefs to try to justify the awful atrocities they commit on one another. In this sense, religionShow MoreRelated Why Is Religion Important?995 Words   |  4 PagesThis is my simple religion. There is no need for temples; no need for complicated philosophy. Our own brain, our own heart is our temple; the philosophy is kindness. -- Dalai Lama In a world where religions plays such a major role in people’s lives, it is not surprising why it is such a major focus in the way choices and decisions are made. There are many religions throughout the world. Some are faiths with a very concentrated following in specific geographic areas, while others span the entireRead MoreEssay on Why Is Religion Important?579 Words   |  3 Pagesopened for you. --Jesus Christ Whether you consider yourself a religious person or not, or whether you think religion has played a positive or negative role in history, it is an incontrovertible fact that from the beginning of time, humans have engaged in activities that we now call religion, such as worship, prayer, and rituals marking important life passages. Moreover, religions have always asked fundamental questions, such as: What is the true meaning of life? What happens to us after deathRead MoreEssay on Why Religion Is Important1017 Words   |  5 Pagesespecially in small-scale societies. An exploration of Christianity, Judaism, Islam, or any other major religion is beyond the scope of this essay. The approach taken is that of cultural relativity--religious practices or beliefs are not evaluated in terms of their correctness or sophistication but, rather, in terms of their function within the societies that have them. What is Religion? A religion is a system of beliefs usually involving the worship of supernatural forces or beings. ReligiousRead MoreWhy Is Personal Meaning So Important For Individuals? How Can Religion Help One Find A Sense Of Meaning850 Words   |  4 Pages1. Why is personal meaning so important to individuals? How can Religion help one find a sense of meaning? Personal meaning is very important because it gives the individual the choice to explore what gives meaning to them. What gives meaning and fulfillment to one individual not necessarily does the same for a different individual. For instance, many find the meaning of life through their religion while atheist find fulfillment in other things different than religion. For many, religion continuesRead MoreWhy Is Personal Meaning So Important For Individuals? How Can Religion Help One Find A Sense Of Meaning853 Words   |  4 Pages1 Why is personal meaning so important to individuals? How can Religion help one find a sense of meaning? Personal meaning is so important to individuals because it is what makes them unique as a person. Everyone has their own meaning when it comes to religion, personal life and personal success and achievements. People find their own meaning is different aspects throughout their lifetime. For many people, religion continues to well serve as a provider of meaning. There are four criteria in whichRead MoreDifferentiating Between Faith and Religion Essay1201 Words   |  5 Pagesand why is it important? People believe faith is worth more to people then religion. The person may have the benefits of loving god and excepting him into that persons life without all the so called â€Å"work†. Many people believe that in order to accept God into the life of that person will need to have religion. But is that all wrong? People would rather use faith because they do not want to be apart of a religion. The mentality that people have is that all religions are the same this is why faithRead MoreReligion, Religion And Religion1418 Words   |  6 Pages When discussing religion, many people have different perspectives about religion beliefs and how to approach it. Religion is grouped in different sections such as, religion and spirituality, religion and philosophy, and religion and politics. Religion has many different views from different cultures because everyone approaches it differently with different beliefs also. To make something religion, is to have some type of belief in God, but everyone’s belief is different depending on the cultureRead MoreReligious Accommodation For Public Schools Essay955 Words   |  4 PagesReligion Debate Papers â€Å"Freedom of religion includes both the right to manifest beliefs and practices and the right to be free from state coercion or constraint in matters of religion ().† One of the most controversial places in which freedom of religion manifests itself is the public school. In order to protect freedom of religion, it is important to make sense of how a school must treat religion so the school does not compromise its role within society. This paper will establish current rulingsRead MoreReligion Toolkit Response By John Morreall And Tamara Sonn1616 Words   |  7 PagesReligion Toolkit Response p. 1-14 The introduction to The Religion Toolkit: A Complete Guide to Religious Studies by John Morreall and Tamara Sonn establishes the basic purposes behind studying religion. It tries to show its readers that religion may be a much broader and undefined topic than they might be expecting. The Religion Toolkit discusses how the academic study of religion differs from the normative study of religion, how religion is not clearly described, and how Religious Studies comparesRead MoreA Study Of Ethics And Morality Essay1474 Words   |  6 Pagesthis paper is to examine and clarify why, as humans, we should be concerned with the sexual morality of ourselves and others. While other major themes covered prior may not relate to all humans directly (such as abortion or the debate of taking a life), moral issues in sexuality are experienced by every member of humanity. In certain societies, the sexual behavior of a person is intensely dependent on the policies and rules of their religion. Even tho ugh religion serves as the mighty tradition holder

Chimney Sweeper Analysis Free Essays

Chimney Sweeper Context the poem childhood away from them to how he received a (background of Subject Matter the Introduction of Industrialism took many children’s pleasant childhood according to most sources. To the reader is that with the introduction of industrialism came the diminishing of many lives and childhoods as they were forced into slavery and work. Also, parenting can be see as a subject due to the fact in the first stanza, Blake mentions how one parent sold their child after the other passed away, honing how careless they were. We will write a custom essay sample on Chimney Sweeper Analysis or any similar topic only for you Order Now The government Is also a target of this poem because of the fact that they didn’t attempt to stop child labor which occurred throughout the beginning of industrialism. The subject of innocence can be seen throughout this poem because of the slavery which occurred. With the slavery of children came the loss of their innocence. Style Onomatopoeia: Use this technique in words like â€Å"weep! † and repeatedly to help depict the situation which it is describing. Rhyme: In the form of ABA, the rhyme in this poem arks together with enjambment to help the poem flow smoothly. Foreshadowing: This technique is used through the words â€Å"And he opened the coffins set them free†. These words foreshadow the freeing of the enslaved children from working in the industrial factories. Colloquial language: The use of slang and informal words, such as â€Å"† and â€Å"opened†, help the poem run smoother and effectively emphasis the vowels within the words. The poets William Flake’s purpose to write this poem was to comment? ) beginning of industrialism, especially in terms of repose (social help the reader understand what it was like at the what children experienced. Industrial brought Jobs which needed filling, resulting in the slavery of children, so Blake is trying to tell us that it was wrong to strip the children of their innocence. Also, his use of first person in his writing helps create a more accurate experience in contrast to a second or third person view. Links to Romanticism Romanticism is about nature and how much the romantics worshiped it but it is also about industrialism and the effects which it brought. This mom focus’ on industrialism and what it meant for children. Blake talks about how a child was sold and forced into slavery to work in the industrial factories. Like how romanticism is about innocence, the children which Blake is referring to in this poem lost their innocence as soon as they were enslaved and forced to work at such a young. Also, the romantics loved nature and practically treated it as a religion, so when industrial factories were built over nature, like it would have been in the poem, the nature lost its innocence like the children. How to cite Chimney Sweeper Analysis, Papers

Porter Analysis of Victory Liner Inc free essay sample

Victory Liner Inc. is one of the largest bus transportation business groups in the Philippines the company was founded by Mr. Jose Hernandez and was passed to his sons and grandson. Today VLI servicing all key destinations in Northern Luzon as of today VLI deploys more than 1000 buses in its daily operations. During 80’s the company started purchasing real estate properties for use in operations such as terminals, maintenance stop, refueling stations and rest areas for passengers and crew. Boasting modern air conditions buses, victory liner fleet allows group to travel comfortably and in style. New development and products have been introduced by the company an online ticket ordering and delivery services is now available in the internet In 2007 Victory liner introduced a deluxe class available only in Baguio and Cagayan valley routes. In 2011 Victory liner initially equipped 50 air conditions buses w/ Sun broadband wireless Wi-Fi other wireless gadgets to log on to the internet making travel more productive and entertaining. We will write a custom essay sample on Porter Analysis of Victory Liner Inc or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Victory liner constantly conducts safety checks of its buses to ensure that every ride is smooth and as entertaining as possible. This company valued their employees from managers to their staff and drivers. Because they believe that this person has a greater influence or impact w/ the different difficulties the Philippines economy is facing nowadays such as the volatile price of oil and natural calamities that cannot be foreseen. Victory Liner coaches are built by local bus body builders like Almazora Motors, Santarosa Philippines, Pilipinas Hino, and Del Monte Motorworks; as well as foreign coach builders like King Long and Yutong of China, and Kia and Hyundai of Korea. Victory Liner also has its own recapping plant. Training and Insurance Cost. 9. Petrol Cost. Customers/ Passengers preferences are also a barrier for entrants. It is possible for the customers/passengers to get those familiar and trusted one rather than to the newly introduced company. Especially in terms of transportation where safety is highly emphasize, which forces the entrants to spend higher cost on advertisement to build big names in bus transportation industry, overcome passengers preferences and acquire patronage from them. A new industry plays also a need to have product differentiation among established firms in the industry. Since bus transportation industry is a perfect monopolistic competition, entrants should have differentiation when it comes to services they offered. This also forces new entrants to spend much on innovating and improving their services. Improving and upgrading services offered by new entrant’s needs technological advancement which is another factors to decrease the threats of new entrants. It should have a specific and concrete marketing plan because established bus companies may have quality services, good business relationship w/ their supplier and passengers. A threat of new entrants is weak due to these certain barriers that reduce the rate of entry of new firms, thus maintaining a level of profit for those already in the industry. Competitive Rivalry – Strong Factors increasing the rivalry among competitive: -Many competitors -The government policies minimize the effect of price base competition -Customer loyalty -Similar service offered -Level of product/services differentiation Factors decreasing the rivalry among competitive. Other form of public transportation are more expensive Other form of public transportation have only limited geographical area A competitor gives strong impacts to the industry. High competitive industries generally earn low returns because the cause of competition is high. Bus transportation industry is a perfect monopolistic competition, due to similar services offered by firms. These services can be differentiated by implementing strategies to gain continuous customers loyalty. Government policies minimize the effect of price base competition. With this, price is not a big issue for customers to shift to other buses. The ability of customers to substitute is very strong, forcing each company to innovate more not only in services they offered but also with their routes availability, terminals, technological advancements and professionalism with their employees. These will strongly affect customer’s preferences. Profile of competitors We identified 5 of the major competitors of VLI Green Star Express Inc. is one of the largest provincial bus companies plying the Southern Luzon Region. Once known in older times as Laguna Transportation Company Inc. before it changed into its new name, this ompany plies routes from Sta. Cruz, Laguna to Manila and vice versa. This bus company is a sister of HM Transport Inc. , a Mercado-affiliated bus company. Philippine Rabbit Bus Lines, Inc. (PRBL) is considered one of the pioneering bus companies in the Philippines. It was founded in 1946. The companys area of coverage extends from Metro Manila to northern provinces of Pampanga, Bataan, ZambalesTarlac, Pangasinan, La Union, Benguet, Quezon, Ilocos Sur, Ilocos Norte, and Abra. Its main terminal in Metro Manila. Philtranco is a Philippine transport company servicing Luzon, Visayas, and Mindanao routes. The company provides ordinary non-aircon, airconditioned, and executive bus services. Philtranco is also positioning itself as a cargo or document-handler, forwarder and carrier to its existing transport routes and destinations. Philtranco is also one of the largest bus company in the Philippines together with Victory Liner in northern part and Philtranco in southern part of the country. JAC Liner Inc. is one of the largest bus companies in the Philippines serving the riding public en-route to Southern Tagalog provinces which includes key destinations in the provinces of Laguna, Batangas, Quezon, Marinduque and Northern Luzon. JAC Liner Inc. presently renders ordinary and air conditioned bus transport, special and chartered services from and to Metro Manila to and from Lucena City and Marinduque. Recently, JAC Liner Inc. , Lucena Lines, Golden Dragon Express, and Solid North has equipped some of its buses Wi-fi access powered by PLDT. In short, passengers can surf the Internet while inside the bus equipped with Wi-fi. Buses equipped with Wi-fi Internet access are marked accordingly. Each bus has its unique password to gain access to Wi-fi. Vallacar Transit Incorporated is the largest land transport company in the Philippines. It comprises Vallacar Transit, Inc. , established in 1968, Rural Transit of Mindanao Inc. This family-owned and managed business has grown from a lone 14-seater jeepney plying a single route, to a conglomerate of transportation companies with a combined number of operating units of a little almost 3000 transport vehicles as of January 2010, operating in nearly 80 percent of the bus routes in the Visayas and Mindanao regions as well as some part of Luzon in the Philippines. The company pioneered inter-modal services between Negros and Cebu, Mindanao and Leyte, and Panay and Luzon. Today, the corporation presides over a transportation business with 7,500 direct and active employees, and 3,000 buses serving the island of Negros, Panay, Cebu, Samar-Leyte, Mindanao, and Batangas City. Bargaining Power of Suppliers – Moderate Factors increasing the bargaining power of supplier. The quality of some of the products supplied can impact the quality of the services offered by Victory Liner -Uniqueness of services and product offered Factors decreasing the bargaining power of supplier: -Many supplier available -Able to substitute Moderate switching cost of supplier ( the ability of supplier to drive up the prices of your inputs) The power of suppliers to drive up the prices of inputs of VLI is not too strong. VLI have moderate no. of suppliers locally and internationally. Availability to change and substitute is quite easy. If VLI decided to switch suppliers it could be devastating to the previous suppliers business. As a result suppliers are susceptible to the demands and requirements of VLI and hold a little power over the company. VLI is already 67 years in the business, enough to gain credibility and reliability in the industry. However, suppliers can have power over VLI when supplier’s product is an important input to them. Suppliers can exert power over the company by raising prices or reducing the quality of purchased goods and services so reducing profitability. This matter should not take for granted by the company and cope up with strategies to have continuous good relationship with their suppliers. Victory Liners fleet is composed of buses powered by engines built by leading brands.