Art in the Renaissance Period Research Paper Example | Topics and Well Written Essays - 1000 words

Art in the Renaissance Period - Research Paper Example In this paper, I aim to clearly and succinctly discuss the unique characteristics of Renaissance art by highlighting on three aspects: firstly, the philosophical underpinnings that drove the movement toward humanism; secondly, the essence of human beauty and its translation to fine arts; and lastly, the purpose of a Renaissance artist in society. In the end, I wish to underscore that the unique articulation of the idealistic conception of human beauty—as brought about by philosophy—influenced many Renaissance artists in the creation of their individual pieces of art which all conformed to the achievement of ‘human perfection’. Historical Context of the Renaissance The Renaissance was a cultural revolution that began in Florence, Italy in 1400, and spread throughout Italy and the rest of Europe. Since the reinforcement of humanism became the central focus during this period, the artistic themes during the Renaissance shifted from the theological and the supe rnatural expression of the relation of God with His creatures to the individual empowerment and worldly experience of man. In this sense, the Renaissance reinterpreted the pagan classical literature and philosophy of the Greeks and Romans in order to challenge contemporary Catholic beliefs (Kreis A, 2009). It must be pointed out, however, that the Renaissance was triggered by the increasing sophistication of society during that time, as fuelled by economic growth, improvement in the educational system, and political stabilization (Haughton, 2004). Firstly, the construction of libraries and other educational hubs allowed people to gain more knowledge about the histories of past cultures, which paved the way for better appreciation of Greek and Roman cultures. Secondly, the maturing influence of wealthy families in Italy helped fund certain art projects, such as sculpture, painting, and architecture, and made them available for public viewing. Renowned families like the Medic Family o f Florence and the Sforza Family of Milan channeled in most of their personal savings to certain projects which were geared toward the beautification of cathedrals and small churches (Haughton, 2004). With this, it can be said that the Renaissance redeemed the status of liberal arts by discovering its special place in societal life. Beauty in Renaissance Art Since Renaissance art was focused on reviving the appreciation of human essence by underscoring the physical and spiritual facets of man, the success of such goal rested heavily on the exact articulation of human beauty. This idea consolidated the definitive characteristic of Renaissance art—that which is ‘beautiful’. As such, it is crucial to point out that although the definition of beauty was subject to both the artist’s and viewer’s interpretation, there were certain elemental features which Renaissance artists took into consideration during the creation of their art. From the perspective of sensible art experience, Renaissance painters and sculptors were able to incorporate other disciplines to enhance their artwork. For example, anatomical dissection led to new accuracy in depicting the masculine and feminine physiological features; mathematics developed the laws of perspective to position human figures into believable landscape; and chemistry blended new pigments to bolster the artistic impact (Haughton, 2004). These innovations can be seen concretely in Boticelli’

AAFES 4 Essay Example | Topics and Well Written Essays - 750 words

AAFES 4 - Essay Example US Army and Air Force. Being a company with unique business model, AAFES conduct its advertising in unique way too. AAFES is not to active in using television and other media as active channels for advertising purposes however advertising is being done in direct way through the use of local means of advertising to the soldiers at the bases. Since AAFES is almost also a monopoly therefore advertising is not mostly done in its most conventional means. Sales promotion activities of the firm take place in store i.e. firm displays various sales promotional activities and items in house besides offering sales promotion on its website. The website of the firm provides different sales promotional activities for making a purchase on line. In store sales promotional activities involve displaying of different sales promotional material. Since AAFES is a sort of monopoly therefore it mostly utilizes direct marketing as one of the most important mean of promoting the firm’s products and services. However, this is not on the individual basis however it is done on the basis of the groups of customers i.e. army bases where soldiers are stationed. There is no personal selling done by the firm however it offers an opportunity for personal selling through its website where it offers different services and products customized to the individual needs and demands. Firm maintain good public relation activities which are also evident from the fact that recently it has recalled some of its products especially toys because of toxic issues in them. Public relations at the firm are also done through the issuance of a magazine The Exchange Post; through which firm tends to provide information about latest development at the firm. While analyzing the promotional mix of the firm, it is important to consider the unique business model and structure which it follow. It is a sort of monopoly which serves a very specialized and scattered target